http://jmracpc.uobaghdad.edu.iq/index.php/IJMRCP/issue/feedIraqi Journal of Market Research and Consumer Protection2019-05-20T08:03:43+00:00Mohammed A. Alsoufijmracpc@mracpc.uobaghdad.edu.iqOpen Journal Systems<p><strong>Scientific refereed journal, accredited for the purposes of scientific promotions, issued by the market research and consumer protection center, university of Baghdad, Iraq with two numbers a year, publishes scientific research in the fields of social sciences directly and indirectly related to the market and consumer and in the field of several including marketing, public health, Information Systems, Economics, Sociology, Engineering, Environment, Agriculture, Pure Sciences, Law, Psychology and Information</strong></p>http://jmracpc.uobaghdad.edu.iq/index.php/IJMRCP/article/view/131MEASUREMENT OF CHEMICAL AND PHYSICAL PROPERTIES IN SOME MINERAL WATER SAMPLES FILLED IN THE MARKETS OF THE PROVINCE OF NAJAF AND COMPARE WITH THE IRAQI AND INTERNATIONAL RATIOS.2019-05-09T06:15:36+00:00مهند حازم ناجيmuhaned.halbus@uokufa.edu.iqاعياد عمار صيهودayad.alzaidi@uokufa.edu.iqحسن عباس قزموزhasana.qazmooz@uokufa.edu.iq<p>In this research, a selection of some mineral water was selected on the basis of being the most marketed by the owners of shops in Najaf province, with six types, where daily samples of this water were taken by 50 ml for two months from (1/11/2018 -1/1/2019). The following ions concentrations were measured (Br-, Cl-, F-, NO3-, SO42-, Na+, K+, Ca2+, Mg2+), pH and the electrical conductivity were measured and the results were compared with the allowable rates according to the international organizations. It was noted that they conform to international and Iraqi standards.</p>2019-04-25T00:00:00+00:00##submission.copyrightStatement##http://jmracpc.uobaghdad.edu.iq/index.php/IJMRCP/article/view/133The Correlation between the Dimensions of Organizational Silence and the F Function Life an Exploratory Study of the Views of a Sample of Workers in the Health Center / Sulaykh2019-04-23T08:57:20+00:00أريج سعيد خليلDr.areejsaeed@yahoo.com<p>The research aims to test the effect of the behavioral factors (intangible) represented by an explanatory variable represented by organizational silence and a responsive variable of quality of Function life. The problem was the negative effects of the organizational silence on the morale of the employees and consequently their performance and the quality of function life. To collect the data and information needed to measure the two variables of research conducted in the health center / Sulaikh by taking a sample of (40) employees to test the hypotheses of research through the survey of their views, using statistical tools non parametric using the program. The most important recommendations were the establishment of training workshops for the purpose of developing the organizational silence. The quality of the employees' functional life is characterized by the art of dealing with others.</p>2019-04-25T00:00:00+00:00##submission.copyrightStatement##http://jmracpc.uobaghdad.edu.iq/index.php/IJMRCP/article/view/134DETERMINATION OF SOME TRACE ELEMENTS IN HUMAN HAIR AS ENVIRONMENTAL POLLUTION INDICATOR.2019-04-23T09:03:21+00:00رزان جلال خيربكRazan.8885@gmail.com<p>Trace Elements (Cd, Pb, Cu, Zn, Ni) level were examined in hair of donors from industrial areas, cities and village, and in permanent contact with a polluted workplace environment in lattakia. Hair sample were analyzed for their contents of the trace elements by inductivity coupled plasma- mass spectrometer (ICP- MS). It was found that the contents of (Cd, Pb, Cu, Zn, Ni) in the hair were significantly higher in the industrial areas and cities, while in the village had the lower concentration of elements. Correlation coefficients between the levels of the elements in hair found in this study showed that hair is a good indicator of Environmental Pollution.</p>2019-04-25T00:00:00+00:00##submission.copyrightStatement##http://jmracpc.uobaghdad.edu.iq/index.php/IJMRCP/article/view/135SEPARATION OF PROTEIN AND LACTOSE FROM WHEY DISPOSED FROM ABO-GHRAAB DAIRY FACTORY BY USING MEMBRANE TECHNOLOGY2019-04-23T09:54:57+00:00ازهار قيس كيطانAzhaar.qais@gmail.comرعد عبد الله عليrakoka2005@yahoo.comزهراء شاكر محمد عليzahraaalshehiad@gmail.comمحمد عامر مجيدabudaliama@yahoo.comهشام حميد علوانha2290502@gmail.comانوار نعمة دبشanwrnamaa@yahoo.comعبد الرحيم عايد عبد اللهAbdalrheem51@gmail.com<p>In this research, the performance of a two kind of membrane was examined to recovering the nutrients (protein and lactose) from the whey produced by the soft cheese industry in the General Company for Food Products inAbo-ghraab.Wheyare treated in two stages, the first including press whey into micron filter made of poly vinylidene difluoride (PVDF) standard plate type 800 kilo dalton, The membrane separates the whey to permeate which represent is the main nutrients and to remove the fat and microorganisms.The second stage is to isolate the protein by using ultra filter made of polyethylsulphone(PES)type plate with a measurement of 10,60 kilo dalton and the recovery of lactose in the form of permeate.<br>The results showed that the percentage of lipid removal by using the micron filter 94.2% when the pressure across the membrane 1.5 bar, and the efficiency of separation of ultrafilter was 93% and 60% protein isolation of the membranes on 10 and 60 kilo Dalton with respectively pressure across the membrane 2.5 bar and temperature higher than 25Cº and the rate of lactose recovery was 95 and 62% for membranes 10 and 60 kilodalton, respectively on the same conditions. It was observed that raising the pressure difference across the membrane increases the flow rate of permeate flux, which in turn increases lactose recovery rate.</p>2019-04-25T00:00:00+00:00##submission.copyrightStatement##http://jmracpc.uobaghdad.edu.iq/index.php/IJMRCP/article/view/136THE ROLE OF PROMOTIONAL MIX ELEMENTS IN ENHANCING COMPETITIVE ADVANTAGE: GENERAL COMPANY FOR THE MANUFACTURE OF PHARMACEUTICALS AND MEDICAL SUPPLIES IN SAMARRA / CASE STUDY.2019-04-24T06:30:01+00:00قحطان توفيق فهدsdi_sama@yahoo.com<p>The research is based on a statement of the effect and nature of the relationship of elements of promotional mix represented by (advertising, personal selling, sales promotion, public relations and direct marketing) as the independent variable in the dependent variable represented in the competitive advantage in the General Company for the manufacture of medicines and medical supplies Samarra. Analytical descriptive in the theoretical side, through the use of a number of literature from scientific sources (books, research and studies published in Arab and foreign magazines) was also relied on the methodology of the case study in the practical side, Data collection using the questionnaire tool, which was designed using the triangular Likert scale, consists of (40) questions, which were answered by a number of advanced cadres in the management of the company consisting of (60) individuals as a deliberate sample (intentional) Requires a high level of understanding and comprehension in dealing with the paragraphs of the questionnaire, the statistical program (Spss - 24) was used to reach the answer to the questions and hypotheses presented. The study concluded with a number of conclusions and recommendations that concern the promotion of positive trends and the need for them to receive sufficient support and protection of their products And build strong relationships with doctors, pharmacists and patients, because they are the basis for the decision making process and the preference for a product without another product.</p>2019-04-25T00:00:00+00:00##submission.copyrightStatement##http://jmracpc.uobaghdad.edu.iq/index.php/IJMRCP/article/view/137STUDY OF THE SYNERGISTIC EFFECT OF BACTERIOCIN PRODUCED FROM Leuconostoc mesenteroides ssp. cremoris With Antibiotics Against Multi Resistance Diarrheal Bacteria2019-04-24T07:22:38+00:00رغد أكرم عزيزragaad.edbs@uomustansiriyah.edu.iqجيهان عبد الستار سلمانDr.jehan@uomustansiriyah.edu.iqعمر عبد الحسينxxxxxxxxx@yahoo.com<p>The study included the collection of samples of raw cow milk to isolate Leuconostoc bacteria, samples were sub cultured on De-Man Rogosa Sharpe-Vancomycin medium, the pure colonies were selected and subjected to the cultural and microscopically tests, according to that 25 cocci bacterial isolates were obtained, then isolates were subjected to biochemical tests. Result of tests showed that 12 isolates belong to the genus Leuconostoc out of 25 cocci bacterial isolates, Vitek2 system was used as a supplementary step. Results of final identification showed that 3 sub species were obtained included Leuconostoc mesenteroides ssp. cremoris 9 out of 12 isolates, while it was 2 isolates of Leuconostoc mesenteroides ssp. mesenteroides and one isolate Leuconostoc mesenteroides ssp. dextranicum. The study included the collection of 15 isolate of diarrhea causative bacteria which subjected to cultural and microscopically, biochemical tests and Vitek 2 system, about the results of identification, 9 isolates out of 15 isolates belonged to Escherichia coli,3 isolates of Shigellagroup,2 isolates of Salmonella ser. paratyphi A and one isolate of Vibrio cholerae, the selected isolates were tested to Antibiotic sensitivity test against 11 antibiotics, the results showed that all isolates were resistant to Ampicillin and sensitive to Imipeneme. Screening of L. mesenteroides ssp. cremoris isolates was done to select the more efficient isolate producing bacteriocin by using well diffusion method, the result showed that L. mesenteroides ssp. cremoris (Lc3) and L. mesenteroides ssp. cremoris (Lc4) isolates gave the highest inhibition against E. coli, Shigella group, Salmonella ser. paratyphi A and Vibrio cholerae, the diameters were 13, 12, 12 and 12 mm respectively for the L. mesenteroides ssp. cremoris (Lc3) isolate, while the L. mesenteroides ssp. cremoris (Lc4) isolate diameters were 13, 12, 12 and 11mm respectively. The synergistic effect between bacteriocin of both isolates L. mesenteroides ssp. cremoris (Lc3) and L. mesenteroides ssp. cremoris (Lc4) with antibiotics was studied against multidrug resistant diarrhea causative bacteria. Synergistic effect between bacteriocin of both isolates with antibiotics was observed. The activity of antibiotics with bacteriocin was increased, like Cefixime, Tetracycline, Trimethoprim-sulfamethoxazole, Ampicillin antibiotics against E. coli, and Cefotaxime, Ceftriaxone, Trimethoprim-sulfamethoxazole, Cefixime antibiotics against Shigella group, and Trimethoprim-sulfamethoxazole antibiotic against Salmonella ser. paratyphi A and Ampicillin, Trimethoprim-sulfamethoxazole, Cefixime antibiotics against Vibrio cholerae.</p>2019-04-25T00:00:00+00:00##submission.copyrightStatement##http://jmracpc.uobaghdad.edu.iq/index.php/IJMRCP/article/view/138BIOLOGICAL ACTIVITY OF THE CAROTENOIDS WHICH ARE PRODUCED FROM LOCAL ISOLATE Rhodotorula mucilaginosa AND DETRERMINATION THE CONDITIONS AFFECTING THEIR STABILITY2019-04-24T08:41:01+00:00الهام اسماعيل الشمريElhamfadhil@yahoo.comزهراء عبد احمدxxxxxxxxx@yahoo.com<p>Biological activity of the carotenoids which are produced fromchemically-mutaed local isolate of Rhodotorula mucilaginosawas studied. The results showed variation of inhibition activity of caritenoids against different types of pathogenic bacteria include, Staph aureus, E. coli, B. subtilis and Salmo. typh., the number declined from 2×107cell/ml to 2×104, 5×104, 2×105, 9×105 cell/ml respectively after 24hour. The produced carotenoids from alocal mutant Rhodotorula mucilaginosa revealed an antioxidant activity as free radical removal of 85.6%. Carotinoides revealed a highest stability in petroleum ether solvent for 30 days at room temperature. It found that the pigment was more stability in sesame oil compared with sun flower and coconut oil. The pigment revealed a high stability in the dark for 30 days compared with its stability in the light either were stored in petroleum ether or sesame oil with note the pigment high stability at refrigerator temperature (4ºC) and the good stability at room temperature (25ºC).</p>2019-04-25T00:00:00+00:00##submission.copyrightStatement##http://jmracpc.uobaghdad.edu.iq/index.php/IJMRCP/article/view/139FLOW INJECTION ANALYSIS AND SPECTROPHOTOMETRIC DETERMINATION OF NIFEDIPINEIN PHARMACEUTICAL FORMULATION2019-05-06T09:04:31+00:00انتصار مظفر السعيديintisaroudah@gmail.comسديم صبحي عبدsadeem.subhi@yahoo.com<p>A new simple and sensitive spectrophotometric method is described for quantification of Nifedipine (NIF) and their pharmaceutical formulation. The selective method was performed by the reduction of NIF nitro group to yield primary amino group using zinc powder with hydrochloric acid. The produced aromatic amine was submitted to oxidative coupling reaction with pyrocatechol and ammonium ceric nitrate to form orange color product measured spectrophotometrically with maximum absorption at 467nm. The product was determined through flow injection analysis (FIA) system and all the chemical and physical parameters were optimized. The concentration range from 5.0 to 140.0 μg.mL-1 was obeyed Beer’s law with a limit of detection and quantitation 1.48 and 4.96 μg.mL-1 respectively. Agoodprecision,low scattering point of the calibration graph and good accuracyin addition, FIA introduced a good linear range with acceptable sensitivity. High correlation coefficient (0.9996) was found. The proposed method was successfully applied to assay NIF and its pharmaceutical dosage also could be utilized for pharmaceutical routine analysis of the drug.</p>2019-04-25T00:00:00+00:00##submission.copyrightStatement##http://jmracpc.uobaghdad.edu.iq/index.php/IJMRCP/article/view/140HARNESSING DIGITIZATION TO ACHIEVE THE GOALS OF SUSTAINABLE DEVELOPMENT 2030\ EXPERIENCE OF THE EMIRATE OF DUBAI.2019-05-19T06:44:57+00:00نغم حسين نعمةnaghamalnama@gmail.comرغد محمد نجمdr.rm7075@gmail.comهبة الله مصطفى السيد عليhallahseid@gmail.com<p>Experienced economic environmentRadical changes at the end of the last century and the beginning of the present century, resulting in new concepts and expectations in all aspects of economic, political, social and even behavioral.Each of these concepts is the result of rapid developments in the intangible space. Competition is no longer limited to the mere possession of tangible material resources, but because of its link to knowledge and technology content and to the comprehensive quality standards and efficient and effective policies of States. With the increasing pace of growth and interdependence among the global economies, this resulted in the birth of a new economic system led by technological development and financial liberalization. This led to digitization in all fields-economic, social and environmental and advanced countries reached the highest levels of development in various fields, especially in the ICT sector. Compared to other economies, which will meet the requirements of sustainable development with all its objectives.<br>Therefore, this study sought to review what is currently known in order to develop the definition of digitization and distinguish it from the digital economy and to assess the size of their development and determine their scope, and to stand on the structure of digitization of economic and knowledge of the most important objectives and assistance. And how to use digitization in achieving the goals of sustainable development, using the inductive method to analyze some of the initiatives of Dubai in digitization, which accelerated the pace of access to sustainable development.<br>The inductive analysis showed that the economy based on harnessing modern technology to achieve sustainable development is a growing trend towards the prospects of global integration towards a global economy. Dubai's adoption of digitization has contributed to the exclusion of the UAE from the state of isolation experienced by most Arab countries. Seeking to keep pace with developed economies.The study suggested that research and innovation should be encouraged in the field of supporting sustainable development through the use of information technology and digital technology and increasing digital transformation in manufacturing industries, with the adoption of skilled labor in employment, which will be reflected in the increase in gross domestic product and the high standard of living and environmental sustainability.</p>2019-04-25T00:00:00+00:00##submission.copyrightStatement##http://jmracpc.uobaghdad.edu.iq/index.php/IJMRCP/article/view/141STUDY THE ANTIBACTERIAL ACTIVITY AND INHIBITION EFFECT OF REACTIVE RED (31) DYE FOR THE CORROSION OF CARBON STEEL IN CORROSIVE MEDIA2019-05-19T07:02:58+00:00Dunya Edan Al-MammarDunya.almamar@yahoo.comم.د. صبا زهير حسينsa78ba@yahoo.comRawaa Abbas Mohammedrawaa.abbas.mo@gmail.com<p>The inhibitive action of Reactive Red (RR31) dye against corrosion of carbon steel in 1M acetic acid solution has been studied using gravimetric method at temperature ranged (288-318)K. The antibacterial activity for the different concentrations of RR31 dye against different bacterial species was studied. The experimental data indicates that this dye acts as a potential inhibitor for carbon-steel in acetic acid medium and the protection efficiency increase with increasing (RR31) dye. The adsorption of (RR31) dye on the carbon steel surface was found to follow Langmuir adsorption isotherm. Thermodynamic data for the adsorption process such as Gibbs free energy change ∆Gads, enthalpy change ∆Hads, and entropy change ∆Sads were estimated. The results showed that the different concentrations of RR31 dye has antibacterial ability.</p>2019-04-25T00:00:00+00:00##submission.copyrightStatement##http://jmracpc.uobaghdad.edu.iq/index.php/IJMRCP/article/view/142ECONOMIC LOSSES CAUSED BY ROSE BEETLE MALADERA INSANABILIS (BRENSKE) ON FRUIT AND ORNAMENTAL PLANTS AND ITS CONTROL BY PATHOGENIC FUNGI2019-05-19T07:38:19+00:00Radhi F. Al-JassanyRadhialjassany@yahoo.comAhmed B. Al-jubooryAhmedaljuboory_87@yahoo.com<p>The study aimed to evaluate injuries and economic losses which caused by rose beetle Maladerainsanabilis (Brenske) on ornamental and fruit plants as introduced insect in Iraq during 2015 and determine infested host plants in addition to evaluate efficacy of pathogenic fungi Metarhiziumanisopiliae (1x10⁹ spore/ ml) and Beauvariabassiana (1x10⁸spore/ ml) in mortality of insect larvae in laboratory and field.The results showed that the insect was polyphagous infested many host plants (20 host plant)Which caused degradation and dead the plants through adult feeding on leaves and flower but large injury caused by larvae feeding on root plants which caused obligate dead to infested plant, the percentage mortality of rose plants 68.6%, pear 45% lantana camare 18.3%, apricot 15.1 and zizphus 1.7% during October 2016. Due to the number of larvae present around root plant, the insect preferred rose and pear plant which recorded high numbers of larvae compared the lowest number of larvae on ziziphus which least preferred. The results were confirmed that the employment of the Metarhiziumanisoplae and Beauveriabassiana formulation in the field to treatment the soil were not effective to causing mortality of the larvae because of the very high temperature during the experiments time. Although, using the same fungi in the laboratory afford efficiency when the formulations were sprayed directly on the larvae or on the soil. The directly treatments with B. bassianaand M. anisoplae were achieved very high mortality reached 100% after 32 and 42 day respectively. While when the formulations were sprayed on the soil the mortality was reached 100% after 63 day for both fungus.</p>2019-04-25T00:00:00+00:00##submission.copyrightStatement##http://jmracpc.uobaghdad.edu.iq/index.php/IJMRCP/article/view/143ROLE OF CORPORATE GOVERNANCE IN PROTECTING INVESTORS' RIGHTS / ANALYTICAL STUDY IN THE IRAQI STOCK EXCHANGE2019-05-20T07:49:40+00:00شذى عبد الحسين جبرalshatha2006@yahoo.comفداء عدنان عبيدfedaaadnan@yahoo.com<p>The current research focuses on a major problem: the weak role of disclosing corporate information in the application of laws, regulations and instructions related to the application of corporate governance principles weakens the ability to protect the rights of shareholders and investors in companies listed on the Iraqi Stock Exchange and the study aims to study and analyze the role of disclosure and transparency in achieving the necessary protection to ensure the rights of shareholders. The study was applied to a sample of (42) analysis samples representing (84%) of the total questionnaires distributed to investors and shareholders in all listed companies in the Iraqi Stock Exchange. The results confirm the shareholder's right to obtain guaranteed methods for recording, transferring and transferring ownership of shares, as well as obtaining material and relevant information on a timely basis on a regular basis; participation and voting in the of shareholders; election and removal of board members; The information resulting from the decisions concerning the amendment of the rules of procedure, the memorandum of association or the issuance of the additional shares, or all that leads to the sale of the company. The most important recommendation is the need to oblige companies to prepare quarterly and semi-annual financial reports in addition to the annual reports.</p>2019-04-25T00:00:00+00:00##submission.copyrightStatement##http://jmracpc.uobaghdad.edu.iq/index.php/IJMRCP/article/view/144PATTERN OF INVESTMENT PROJECTS IN THE INVESTMENT ENVIRONMENT2019-05-20T07:57:27+00:00الاء طلال ياسينDr.allatalal@uoitc.edu.iqعباس احمد ايوبabbas.alasady@gmail.com<p>That the building of the national economy depends on the extent of the possibility of transition from the rent economy seeking to increase GDP (GDP1), and the tendency to manage projects with external sources of funding, or allow projects with foreign capital is a necessity. The strategic challenges faced by the economy in countries that have experience in investment projects have faced several factors internal and external for a period of time and not a few and the pressures and difficulties and failures have affected in one way or another on the development work in that country. On this basis, the stakeholders have a role to pay attention to the issue of the feasibility of the pattern of foreign investment in the investment environment in general, so that industrial or service investment projects can contribute to the economic development of that country. The research aims at shedding light on the differentiation between investment projects of different types. "The researcher assumed that the pattern of long-term green investment is feasible within the investment environment, and brown investment is useless to the weakness of the family through investment years within the same investment environment. The researcher used comparative tools and measures such as net present value, self-financing ability, rate of return on investment and repayment period of invested capital. The researcher reached a number of conclusions, including that the strengthening of the competitiveness of foreign projects in Iraq depends on laws that legislate and encourage foreign investment for investment. The study showed that the investment pattern in the practical aspect is that the long-term green investment is economically feasible within the Iraqi investment environment, while the brown investment showed the economic inefficiency of the weakness of the family through investment years. The investment pattern also offers wider opportunities to encourage the investor to invest with the various sectors of development Investment.</p>2019-04-25T00:00:00+00:00##submission.copyrightStatement##http://jmracpc.uobaghdad.edu.iq/index.php/IJMRCP/article/view/145SYNTHESIS, CHARACTERIZATION AND STUDY THE ANTIBACTERIAL ACTIVITY OF SOME DISUBSTUTITED-1,3,4-OXADIAZOLE DERIVATIVES2019-05-20T08:03:43+00:00Iman M. Mohammed Hasanimmh1342016@gmail.com<p>The purpose of this study is to determine the useful of Schiff bases derivatives containing (oxazepine, tetrazole) rings with biological activity which can be used as drug and antimicrobial, the present work is started from [Binary (2,5(4,'4-diaminophenyl) – 1,3,4 – oxadiazole]. A variety of Schiff bases and heterocyclic (oxazepine, tetrazole) have been synthesis, and confirm that structures by physical properties , FTIR , 1H-NMR, 13C-NMR, elemental analysis, [Microbial study against three type of bacteria (staphylococcus aurea and klebsiella pneumonia) and (Canadida albncans) fungi].All analyzation performed in center of consulatation University of Jordan.</p>2019-04-25T00:00:00+00:00##submission.copyrightStatement##