AN ANALYSIS OF CONSUMER BEHAVIOR IN MODERN MARKETS: AN ANALYSIS OF CONSUMER BEHAVIOR IN MODERN MARKETS. Iraqi Journal of Market Research and Consumer Protection, [S. l.], v. 16, n. (1), p. 286–295, 2024. DOI: 10.28936/10.28936/(1)jmracpc11.2.2019. Disponível em: https://jmracpc.uobaghdad.edu.iq/index.php/IJMRCP/article/view/439. Acesso em: 1 apr. 2025.