CONSUMER RESPONSE TO TELEVISION ADVERTISING AS A FACTOR INFLUENCING IMPULSE BUYING: CONSUMER RESPONSE TO TELEVISION ADVERTISING AS A FACTOR INFLUENCING IMPULSE BUYING. Iraqi Journal of Market Research and Consumer Protection, [S. l.], v. 18, n. 2, p. 298–309, 2026. Disponível em: https://jmracpc.uobaghdad.edu.iq/index.php/IJMRCP/article/view/621. Acesso em: 23 jul. 2026.