THE ROLE OF PROMOTIONAL MIX ELEMENTS IN ENHANCING COMPETITIVE ADVANTAGE: GENERAL COMPANY FOR THE MANUFACTURE OF PHARMACEUTICALS AND MEDICAL SUPPLIES IN SAMARRA / CASE STUDY.: THE ROLE OF PROMOTIONAL MIX ELEMENTS IN ENHANCING COMPETITIVE ADVANTAGE: GENERAL COMPANY FOR THE MANUFACTURE OF PHARMACEUTICALS AND MEDICAL SUPPLIES IN SAMARRA / CASE STUDY. Iraqi Journal of Market Research and Consumer Protection, [S. l.], v. 11, n. 1, p. 48–64, 2019. Disponível em: https://jmracpc.uobaghdad.edu.iq/index.php/IJMRCP/article/view/136.. Acesso em: 29 apr. 2024.