THE ATTRACTIONS ELEMENTS OF TELEVISION ADVERTISING AND THEIR RELATIONSHIP TO CONSUMER PREFERENCE: THE ATTRACTIONS ELEMENTS OF TELEVISION ADVERTISING AND THEIR RELATIONSHIP TO CONSUMER PREFERENCE. Iraqi Journal of Market Research and Consumer Protection, [S. l.], v. 14, n. (1), p. 118–129, 2022. Disponível em: https://jmracpc.uobaghdad.edu.iq/index.php/IJMRCP/article/view/285.. Acesso em: 28 apr. 2024.