“INFLUENCE OF PACKING AND PACKAGING CHARACTERISTICS ON CONSUMER EVALUATION OF FOOD PRODUCTS: INFLUENCE OF PACKING AND PACKAGING CHARACTERISTICS ON CONSUMER EVALUATION OF FOOD PRODUCTS”, IJMRCP, vol. 15, no. 2, pp. 15–22, Dec. 2023, doi: 10.28936/10.28936/(1)jmracpc11.2.2019.