INTERNAL MARKETING AS AN ENTRANCE TO ACHIEVING SUSTAINABLE HUMAN DEVELOPMENT/ APPLIED RESEARCH IN AL-FURAT STATE COMPANY FOR CHEMICAL INDUSTRIES

Abstract

The research was conducted at Al-Furat General Chemical Industries Company (one of the formations of the Ministry of Industry and Minerals) with the aim of analyzing the relationship between internal marketing variables (employee recruitment, training, incentives, management support, clarity of marketing information) and the possibility of achieving the principles of sustainable human development (empowerment, social justice and equity)., cooperation, sustainability, safety and job stability) through an opinion poll that was distributed to a random sample of forty employees in that company. We adopted the electronic questionnaire as a tool for collecting data from that sample. The data we obtained was analyzed using percentages, trying to diagnose points. Weakness in internal marketing indicators, and this was evident from the results of the incentive incentives index and weak marketing information, as their percentages ranged from average to below that, while some of the indicators of management support and training courses for employees recorded a relatively high approval rate.

Accordingly, we recommend the need to direct the attention of the company's senior management to the indicators of incentives and clarity of marketing information, since their results were relatively lower than the rest of the indicators, knowing that these indicators are directly related or considered an important input to achieving the principles of sustainable human development such as cooperation, empowerment, safety, stability, and fairness.