THE CAUSES OF THE PHENOMENON OF MARKETING DECEPTION AND ITS IMPACT IN THE AREAS OF CONSUMER PROTECTION/ SEARCH EXPLORATORY OF THE CONSUMERS PERSPECTIVE

THE CAUSES OF THE PHENOMENON OF MARKETING DECEPTION AND ITS IMPACT IN THE AREAS OF CONSUMER PROTECTION/ SEARCH EXPLORATORY OF THE CONSUMERS PERSPECTIVE

  • Baydaa Sattar Lafta
Keywords: Marketing Deception, consumer protection, The areas of breach of consumer protection.

Abstract

The research aims to diagnose the causes of the phenomenon of Marketing deception catalog, which is now deployed in the Iraqi market and related to producers and marketers, consumers, regulators and other institutions) and their impact in the areas of prejudice to the consumer protection (product and signifying specifications, price, advertising, packaging), as well as identify differences in the sample responses according to personal variables, it has been the adoption of the resolution as a tool to collect data and information through a sample survey of consumer opinions totaling 108 people in shopping centers in the province of Baghdad and in the Karkh and Rusafa, It was the use of methods selected statistical represented by the arithmetic mean and standard deviation and test (F) and the coefficient of determination and sequence regression method test (X2) to find differences between the responses with the help of neo-statistical (SPSS) to obtain accurate results, and were the most prominent findings of the research are: 1. The reasons for the phenomenon of marketing deception catalog the effect of a significant level in the areas of breach of consumer protection. 2. The reasons for producers and marketers and consumer-related causes are the most influential in the areas of breach of consumer protection while ruled out the reasons for approaching the regulatory and other institutions of the regression model. 3. differences did not appear in the sample responses about the impact of the causes of the phenomenon of deception catalog in the areas of consumer protection prejudice attributable to personal variables.

Author Biography

Baydaa Sattar Lafta

Research and Studies Department, Market Resarch and Consumer Protection center/ University Of Baghdad, Baghded,Iraq

Published
2016-03-16