MEASURING THE EFFECTOF VISUAL MEDIA IN THE DEVELOPMENT OF TOURISM SERVICE SECTOR

MEASURING THE EFFECTOF VISUAL MEDIA IN THE DEVELOPMENT OF TOURISM SERVICE SECTOR

  • أفنان محمد شعبان
  • وصال عبد الله حسين
Keywords: Visual media, tourism, development, promotion, tourism media.

Abstract

The research aims at measuring the impact of visual media on the development of the tourism services sector, which is a field study for the public. It aims at determining the impact of visual media on tourism sector development, clarifying the concept of visual media and its functions and studying the role of media in the development of tourism culture among the public. For a sample of the employees of the University of Baghdad, consisting of (120) male and female. A questionnaire was prepared for this purpose consisting of (21) questions distributed to the sample. The data were analyzed and the hypotheses were tested using the statistical program spss to unload the results and calculate the frequencies, percentages and correlation coefficients. The research reached several results, the most important of which is that the sample is influenced by the visual media, , And the presence of the intensity of the impact of visual media at the level of knowledge of the public, it is clear through the existence of high averages in the responses of the sample, and there is a very strong link between the follow-up media and tourism tourism decision to make tourism, The hypothesis of the existence of differences between the demographic variables of the sample and the impact of the visual media in the field of tourism, and prove the hypothesis that there are differences between the sample averages to the impact of media in the tourism sector.

Author Biographies

أفنان محمد شعبان

1Lecture PhD., Department of Research and Studies, Market Research & Consumer Protection Center, University of Baghdad, Baghdad, Iraq [email protected]

وصال عبد الله حسين

2Lecture PhD., Department of Research and Studies, Market Research & Consumer Protection Center, University of Baghdad, Baghdad, Iraq [email protected]

Published
2020-06-30