THE ROLE OF MARKETING MIX AND INNOVATION ON SERVICE DESIGN EXPLORATORY RESEARCH AT COMPANY KOREK TELECOM.

THE ROLE OF MARKETING MIX AND INNOVATION ON SERVICE DESIGN EXPLORATORY RESEARCH AT COMPANY KOREK TELECOM.

  • شفاء بلاسم حسن
  • عبد الكريم محمد عبيد
Keywords: Marketing Mix, Innovation, Service, Service Design.

Abstract

The success of the company's strategy depends to a large extent on the success of its functional areas, the marketing Mix makes the company more able to monitor the external environment and the rapid changes related to competitors and customers, as well as the innovation contributes to meet the needs of customers and the requirements of competition and try to find solutions to various problems in Innovation ways, and thus integrated marketing and Innovation efforts in the company towards the design of competitive services to meet the requirements of customers and competition. The research aims to determine how marketing Mix and innovation to design unique and distinct services compared to the competitors, through exporator a sample of engineering, adminis trators, and technicians at Korek Communication Company/ Duhok of (100).

 

Author Biographies

شفاء بلاسم حسن

1Assis. Prof. Dr. Adminstrative Technical Dep, Technical College of Management, Middle Technical University, Baghdad, Iraq.

عبد الكريم محمد عبيد

2Adminstrative Technical Dep Technical College of Management, Middle Technical University, Baghdad, Iraq

Published
2018-12-31