EVALUATION OF IMPACT OF MARKETING POLICY IN Al-FURAT GENERAL COMPANY FOR CHEMICAL INDUSTRIES AND PESTICIDES

EVALUATION OF IMPACT OF MARKETING POLICY IN Al-FURAT GENERAL COMPANY FOR CHEMICAL INDUSTRIES AND PESTICIDES

  • علي قاسم كاظم
  • صفاء نايف عبد الجبار
  • يحيى كمال خليل
  • باسل ناصح بشير
  • افنان محمد شعبان
  • رأفت أحمد موسى
  • نسرين رحيم جبر
Keywords: offensive marketing, marketing plan, marketing strategy, marketing policy, viral marketing.

Abstract

Marketing is one of the most important pillars on which most industrial and commercial sectors depend on evaluating their performance, improving their financial position, development and economic growth. The presence of effective marketing activities in any industrial or commercial organization (which works to meet the requirements of customers in order to ensure the integration of trading and handling rings with consumers and to ensure the growth of the marketing process regularly and not to retreat) effectively contributes to maintaining the company's position between its competitors and its customers. It is necessary to have these marketing activities in order to meet the requirements of the organization on the one hand and to meet the requirements of the consumer on the other hand, so this research aims to evaluate the marketing program in the company of the Euphrates General Industries Chemical and pesticides will be focused on the effectiveness of marketing offensive by the Department of marketing support other sections of the company . In order to achieve the research objectives, an annual evaluation was adopted for the 2016-2017 marketing program prepared by the marketing department. After analyzing and discussing the scientific and practical part, many results showed the success of the offensive marketing policy and its significant impact on the increase in sales volume to about (8,500 tons in 2017 As opposed to 2230 tons in 2015), and the presence of such offensive marketing activities to achieve job satisfaction and gives employees reassurance while doing their work for the sense of increasing the life of the company in which they work, which reflected materially on their income and contribute to the improvement and development of the product and thus the process of production.

Author Biographies

علي قاسم كاظم

1Chief Engineer, research and development, Department, Al-Furat General Company for Chemical Industries and Pesticides, Ministry of Industry and Minerals, Baghdad, Iraq

صفاء نايف عبد الجبار

2Chief Engineer, research and development ,Al-Furat General Company for Chemical Industries and Pesticide , Ministry of Industry and Minerals, Baghdad, Iraq.

يحيى كمال خليل

3Associate Professor, Chemistry Department, Faculty of Science, University of Baghdad Baghdad, Iraq

باسل ناصح بشير

4Chief Engineer, research and development Department, Al-Furat General Company for Chemical Industries and Pesticide , Ministry of Industry and Minerals, Baghdad, Iraq.

افنان محمد شعبان

5Doctor teacher, Department of Research and Studies, Market Research & Consumer Protection Center, Baghdad, University of Baghdad, Baghdad, Iraq

رأفت أحمد موسى

6Assistant Lecturer, Department of Commodity Evaluation and Service Performance, Market Research & Consumer Protection Center, Baghdad, Iraq

نسرين رحيم جبر

7Associate Professor, Chemistry Department, Faculty of Science, Nahrain University, Baghdad, Iraq

Published
2018-12-04