IRAQI CONSUMER OPINION OF THE QUALITY AND SAFETY OF LOCAL FOOD PRODUCTS

IRAQI CONSUMER OPINION OF THE QUALITY AND SAFETY OF LOCAL FOOD PRODUCTS

  • Mohammed A. Alsoufi
Keywords: Consumer, quality, food safety, local food products

Abstract

The aim of this research was to indicate the opinion of the Iraqi consumer about the quality and safety of local food products, the questionnaire was included 19 questions for product quality, price, distribution and promotion as a tool to survey the opinions of 128 consumers in Baghdad, the data was analyzed by using percentage, weighted mean, and weight percent, the results obtained showed that the Iraqi consumer prefer local food products for their high quality and appropriate price, however they need attention to packaging, promotion and distribution.

Author Biography

Mohammed A. Alsoufi

Professor PhD., Market Research and Consumer Protection Center, University of Baghdad, Baghdad, Iraq, [email protected]

Published
2021-06-30
How to Cite
Alsoufi, M. (2021). IRAQI CONSUMER OPINION OF THE QUALITY AND SAFETY OF LOCAL FOOD PRODUCTS. Iraqi Journal of Market Research and Consumer Protection, 13(1), 140-147. Retrieved from https://jmracpc.uobaghdad.edu.iq/index.php/IJMRCP/article/view/237