AREAS OF ORGANIZATIONAL CHANGE AND THEIR IMPACT ON THE STRATEGIC MARKETING PLANNING PROCESS

AREAS OF ORGANIZATIONAL CHANGE AND THEIR IMPACT ON THE STRATEGIC MARKETING PLANNING PROCESS

Authors

  • Hasan M. M. Al-Sagheer

Keywords:

Keywords: Organizational change, areas of change, strategic marketing planning.

Abstract

ABSTRACT

            The aim of the research is to identify the impact of the areas of organizational change in strategic marketing planning in cement factories operating within the city of Al-Khums, and this effect was measured using a questionnaire consisting of 28 phrases, and it was relied on the descriptive approach that suits the nature of the subject of the research, while the research community consists of heads And members of the board of directors, authorized managers, unit managers and heads of departments in the factories under study, which numbered 55 respondents, during the month of September of the year 2021, and a sample of the comprehensive survey of the research community was selected, and the SPSS statistical program was used to analyze the data, and the research reached results, the most important of which is that there is weak interest in Follow-up of the change by the departments of the factories in question, and the impact of the areas of organizational change on the strategic marketing planning in the factories in question was significant

Author Biography

  • Hasan M. M. Al-Sagheer

    Lecturer, Department of Marketing, Faculty of Economics and Commerce, Al-Muraqab University, Al-Khums, State of Libya. [email protected]

Published

2022-12-31

How to Cite

AREAS OF ORGANIZATIONAL CHANGE AND THEIR IMPACT ON THE STRATEGIC MARKETING PLANNING PROCESS: AREAS OF ORGANIZATIONAL CHANGE AND THEIR IMPACT ON THE STRATEGIC MARKETING PLANNING PROCESS. (2022). Iraqi Journal of Market Research and Consumer Protection, 14(2), 50-64. https://jmracpc.uobaghdad.edu.iq/index.php/IJMRCP/article/view/303