QUALITY OF LOCAL AND IMPORTED DAIRY PRODUCTS FROM IRAQI CONSUMER OPINION

QUALITY OF LOCAL AND IMPORTED DAIRY PRODUCTS FROM IRAQI CONSUMER OPINION

  • محمود عبد الله جاسم الخفاجي
Keywords: Product quality, Price, Place, Promotion.

Abstract

The study aims to know the preference of the Iraqi consumer of imported dairy products to local, which has increased demand in recent years due to various reasons including commodity dumping policy that Iraq has been suffering since 2003, which has led to decline in the role of local dairy product in our markets and its inability to compete with imported product for different reasons. The research utilized questionnaire as a survey tool of the opinions of a sample of Iraqi 92 consumers in Baghdad/Alrisafa. The questionnaire consisted of twenty questions included the four components of marketing mixture (product quality, price, place, and promotion). Weighted mean and percentage weight used for data analysis. The study showed that the most important result is the preference of Iraqi consumer of imported dairy products to local products regarding its quality in all the elements of the marketing mixture.

Author Biography

محمود عبد الله جاسم الخفاجي

Lec. Dr. Department Evaluation of Goods and Services, Market Research and Consumer Protection Center, University of Baghdad,Baghdad

Published
2018-12-31